I am Sander, I am 26 years old and currently live in the city of Groningen, the Netherlands. I graduated in 2022 at the University of Groningen with a MSc Marketing Management, and I currently work as Customer Relationship Management (CRM) Consultant at The HEINEKEN Company for the Dutch Retail market. Besides that, I help small and medium-sized enterprises with developing their business strategy and marketing execution through my own company SanderOnline Media.
Overall, I am a passionated business strategist and marketeer that loves working with data and designs.
What have I been up to in the past? Please find a summary of my recent work below.Download my resume Connect on
Creating business strategies that keep your customers happy and your business up to date.
Developing marketing with social media and newsletters, and optimising your website.
Managing up-scale projects with several stakeholders across multiple countries.
Analysing datasets and using outcomes for decision making and improvements.
Developing effective media strategies to reach the right people at the right time.
Learning on a daily base new skills.
The HEINEKEN Company Leiden, the Netherlands 40 hours 9 months
Responsible for integration, operation and transformation of Microsoft Dynamics 365 Customer Engagement for the Dutch Retail market.
ColliCare Logistics Groningen, the Netherlands 40 hours 11 months
Responsible for integration, operation and transformation of Salesforce Sales Cloud, Pardot B2B Marketing Cloud and Service Cloud. Developing and executing marketing strategies for multiple marketing channels, including social media, newsletters and website for the Benelux.
This certification demonstrates my skills and knowledge about designing, building, and implementing marketing campaigns in Salesforce Marketing Cloud Account Engagement (formerly Pardot). See my Trailblazer profile
University of Groningen, Faculty of Economics and Business (FEB) Groningen, the Netherlands 65 ECTS Average grade: 7.4 10 months
Specialisation in retail & omnichannel marketing, marketing communication, customer management and B2B marketing. I wrote my thesis 7 about the impact of the self-construal and checkout method on retail patronage intentions.
Study Association MARUG Groningen, the Netherlands 5 months
Organising two recruitment events, Marketing Analytics and Data Science event and Master Marketing event, for fellow MSc Marketing students of the University of Groningen.
University of Groningen, Faculty of Economics and Business (FEB) Groningen, the Netherlands 60 ECTS Average grade: 7.5 9 months
Focus on general business practices like Human Resource Management, Research and with a specialisation in Digital Marketing and Behavioural Decision Making. I wrote my thesis 8.3 about the impact of the self-construal on non-monetary price promotions.
ColliCare Logistics Groningen, the Netherlands 24 hours 1 year and 10 months
Developing and executing marketing strategies for multiple marketing channels, including social media, newsletters and website.
Providing training and assistance for users of Salesforce Sales Cloud and Pardot B2B Marketing Cloud.
Self-employed 12 years and 11 months
Business consulting and marketing activities for small & medium enterprises.
AB InBev Copenhagen, Denmark 40 hours 1 year
NHL Stenden University of Applied Science Leeuwarden, the Netherlands 264 ECTS Passed 3 years and 7 months
Specialisation in transmedia story telling and advertising, branding & design.
Graduated with a thesis about how to build the beer brand Leffe in the Danish market.
AB InBev Stockholm, Sweden 5 months
Several online and offline marketing activities for Danish & Swedish market for global brands (Budweiser, Stella Artois, Corona).
AB InBev Breda, the Netherlands 8 months
Several brand management projects for beer brands Hertog Jan and Leffe in the Netherlands.
Københavns Erhvervsakademi (KEA) Copenhagen, Denmark Average grade: 101 5 months
Followed courses are Communication & Marketing, Project Management and Digital Commerce.
1 = Within the Danish grading scale that ranges from -3 to 12.
Study Association RUN CMD Leeuwarden, the Netherlands 1 year
Responsible for general continueity of the assocation. Highlights: developed membership card program with discounts at various locations in Leeuwarden.
Linde College Wolvega, the Netherlands Average grade: 8 6 years
Profile Economics and Society
Here are some examples of projects that I have done in the past. More recent portfolio items will be added in the future.
In recent years, I had the pleasure to work with and for a lot of different companies. Below you can find a selection of brands and organisations I have worked for.
Drop me a message or give me a call via one of the options below.