The King of Beers

In the beginning of 2020, the American beer brand Budweiser made an (re-)enterance in the Scandinavian market For nearly 140 years, Budweiser’s powerful connection to the American story has rendered it a global icon. Through the ups and downs of two World Wars, social breakthroughs, triumphs, tragedy and global expansion - the Budweiser brand has stood the test of time. And became America's largest beer brand, and gained international recognition through it's partnerships with various artists and football clubs and leagues.

For the launch in the Nordics I was the project manager for the artwork development and 3D visualisation of 12 new products. Within a tight deadline, I managed together with Belgian design agency K-Creation and Production to create all 36 artworks on-time for the packaging procurement & supply team.

The artworks were for various Budweiser products to be sold in 4 different countries, ensuring to meeting all local requirements like local deposit marks, local languages and local distributor details.

Part of this project was the implementation of the 100% renewable electricity logo on the brand new packaging. As Budweiser will be brewed using 100% renewable electricity from the brand re-launch in January 2020 in the European breweries.

36 new packaging artworks ready for print within 4 weeks

In this project I was responsible for the project management of the packaging design and contact with all internal stakeholders and external agencies K-Creation & Production and Osborne Pike.

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