Stella Artois is originally a Christmas beer. Firstly brewed by the Leuven based brewery Artois in 1926 under the name Stella, the latin name for star. In order to connect Stella Artois with it's roots in Denmark, in the winter of 2018 I launched the first marketing campaign for Stella Artois in Copenhagen by placing a large Out of Home at Kongens Nytorv. Which is located in the city centre of Copenhagen and only 200 meters away from it's famous colored houses.
With the key message "the best present is to be present" became Stella Artois for the first time visible in Copenhagen through the Out of Home, through free postcards in various bars and restaurants and through advertising on Instagram and Facebook with a short animated video.
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